“While some restaurant soft-openings are meant to work out the kinks,” the Change Makers Report notes, “ours are meant to work in the community. This past May, Snooze partnered with Surfrider South Orange County for a soft-opening benefit for their newest location in Laguna Niguel, CA. And, there are 8 Green Captain Mentors who work solely on improving sustainable measures company-wide. Each Snooze has hourly Snoozers dedicated to focusing on sustainability. In an April 2021 interview with Forbes Magazine, Andrew Jaffe, Snooze Eatery’s Chief Marketing Officer, notes that their purpose-driven business model attracts higher caliber team members which trickle down to a better experience for both guests and restaurant staff.Įvery new “Snoozer” goes through Sustainability 101 during their onboarding process to go through the whys and hows of why they do what they do. This “green by example” mentality is a key ingredient to what makes Snooze Eatery unique. “We strive to push ourselves to be greener not to be the best in the industry, but to be a leader so others will gravitate towards making their businesses be the same,” Starkey notes. And by 2025, they aim to purchase 50% electricity from renewable sources. Today, they are close to reaching their goal of using 100% responsibly sourced food. The popular orange reusable coffee mug program at their “while-you-wait stations” has successfully diverted from landfills over 50,000 disposable coffee cups per Snooze restaurant each year. Like operating 100% zero landfill waste kitchens across all 40+ locations, and ditching disposables in impactful ways wherever possible. There are a decent number of Snooze locations within the Dallas-Fort Worth area, but this. Their Change Makers Report released in 2019 outlines an impressive array of forward-thinking initiatives that they’ve met in their 15 years in business - as well as the goals they strive to meet by 2025. Eatery is planning to open at 9169 Dallas Pkwy. Since opening in 2006 in Denver, CO Snooze has gone on to set the green restaurant standard in Denver and other major cities. “ At Snooze, we compost because turning old food into new soil is a no-brainer, recycling is second nature, and eliminating the need for single-use plastics just makes sense.”Īlthough a new addition to the Ocean Friendly Restaurants program in South Orange County, CA, Snooze is not at all new at implementing sustainable practices. “Restaurants can be so wasteful in nature, it’s more important than ever to make responsible decisions that do not negatively impact the environment,” he told Surfrider. Eatery in Laguna Niguel, CA speaks passionately about Snooze and environmental sustainability. Right inside is a large bar that specializes in brunch/breakfast cocktails.Tyral Starkey, GM at Snooze, an A.M. I loved it! Everything about the place screamed FUN. Stop by for delicious pancakes, french toast, benedicts, breakfast burritos, oatmeal, breakfast sandwiches, bacon. We've found scripts are a lot like pancakes, they're best when flipped, so we're always looking to turn the best breakfast classics upside-down & on their side. Adding to this theme, the staff provides kids with capes too! Then the restaurant’s colors are all bright, vibrant 70s colors. Specialties: Most breakfast & brunch restaurants start with the same script: eggs, batter, coffee & a big ol' griddle. The diner first opened its doors back in 2006 in Denver, Colorado, and has since.
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Once inside, I was immediately taken aback by the fun inviting atmosphere! Each staff member rocked some super hero uniform for the day, including a ninja turtle with a spatula in her shell. Snooze AM Eatery / Photo by Jason Cipriani under the license CC BY 2.0. I was able to find parking across the street, but that meant traversing a busy Montrose to make it to Snooze. On the day that I arrived, the parking lot was completely full. One downfall to this location though is parking.
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Plus it’s right in the mix for a Saturday or Sunday brunch.
Located on Montrose and Westheimer, it’s a hop away from Washington and Midtown hot spots, for the after club crowd. Snooze AM Eatery honestly could not have picked a better location.
Check out my experience below! Location/ Setup: The Houston location opened last week, but I was one of the lucky ones invited out to try Snooze during their soft opening. Houston officially joined the cool kids i.e. Austin with the opening of our very own Snooze AM Eatery!! Snooze AM Eatery is a diner featuring all of your favorite American breakfast dishes with unique spins.
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